About Us

About Us

Sensis Business Information Services is responsible for delivering commercial solutions based on Sensis' comprehensive data sources.  Sensis BIS leverages the Yellow^™ directories and White Pages^® directories, plus Whereis^® mapping data.

Sensis BIS has been servicing the industry for over 15 years using these data sources to provide a range of solutions designed to help businesses improve their sales and marketing activities and strategic decision making.

Our Data Sources

White Pages^®

The White Pages^® directories is one of Australia's most trusted sources.  It is used by over half the adult population every month to connect people, businesses, government departments and community organisations.¹ It is one of the most accurate and up-to-date sources of contact information on Australian consumers and businesses.  Thousands of updates are performed every day to the more than 7 million residential and business listings.

Yellow Pages^®

The Yellow Pages^® directories have long been recognised as a natural starting point when people are trying to find a product or service.  More than 2 million business listings are in the Yellow Pages^® directories making it the most comprehensive business directory in Australia.

External Data Sources

Sensis BIS also enlists external industry sources to further enrich our solutions and provide value to our customers.  These sources include:

• Australia Post Postal Address File;
• Australia Post National Change of Address;
• ACMA Do Not Call Register;
• ADMA Do Not Mail; and
• ABS Australia and New Zealand Standard Industry Classification.

1 Roy Morgan Single Source Australia, monthly average, April 2007 - March 2008.